A collection inspired by muses of all eras - from Andy Warhol’s ‘factory girl’ Edie Sedgewick, to 90s grunge icon Winona Ryder, to our favorite horse girl, Kendall Jenner. There’s just always been something about denim and it girls - a certain nonchalance, that sense of Midwestern adventure - what other fabric looks better the more you wear it in, the more you have fun in it? This collection is an ode to those lives most fully lived, and all the scuffed knees, ripped hems, and spontaneous customizing in between.

Copywriting by Octavia Akoulitchev (octavia.akoulitchev@yahoo.co.uk)

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