About

 EB Denim is the denim brand reclaiming your it-girl status. Rooted in upcycling one-of-a-kind vintage into bold and unapologetic designs, we pride ourselves in our ethical and sustainable practices. While the core of our brand is our exclusive upcycled vintage line, EB Denim has evolved its offering into a full range of contemporary denim that has been intricately designed and exclusively Made in LA. Centered around freedom and creative expression, EB Denim's bold designs amplify any wearers’ attitude and identity.


Elena Bonvocini, founder and designer of EB Denim, started reconstructing vintage men’s jeans into unique female fits (aka The OGs) back in high school. Fast forward a few years and Elena is no longer selling on her high school locker room floor - but you can find her styles at Bergdorf Goodman, Holt Renfrew, Revolve, and Selfridges and on celebrity it-girls like Haley Bieber, Bella Hadid, and Megan Fox. Elena plans to grow the brand into not only the it-girl closet staple it has become, but a denim industry staple and standard. Sustainable fashion, and EB Denim, is here to stay.

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