Designed in Los Angeles

Our Story

From an early age, Elena Bonvicini was captivated by fashion as a means of personal expression. Her journey began in Wisconsin, where she discovered the art of thrifting and breathed new life into vintage pieces alongside her grandmother. This experience cultivated her keen eye for style and sparked a passion for upcycling.

The turning point came when Elena reconstructed a pair of vintage Levi’s 501s with chain detailing on the sides. Worn by Kylie Jenner, the demand quickly skyrocketed and born was the “Vintage Chain Pant,” one of the many iconic vintage reworks Elena designed.  

Seeing the opportunity for growth, Elena ventured to create new denim with contemporary and exaggerated silhouettes, flattering for all body types. At the heart of EB Denim's enduring mission lies Elena's unswerving dedication to celebrating individuality and championing the legacy of ethically made premium denim. This steadfast commitment continues to push the boundaries of creativity and sustainability in the ever-evolving world of fashion.

Founded in 2016, EB Denim has evolved from humble beginnings of thrifted cut-off shorts to a trailblazer pushing the intersection between denim and fashion. With a cult following that spans the globe, EB Denim remains committed to celebrating individuality, creativity, and sustainability. The brand has been adorned by muses such as Taylor Swift, SZA, Bella Hadid, Camilla Cabello, Devon Lee Carlson, Kylie and Kendall Jenner, and Hailey and Justin Bieber. EB Denim’s collections are available in luxury retailers including Bergdorf Goodman, Revolve, Saks Fifth Avenue, Kith, Selfridges, FWRD, and more.

Our Values

Sustainability

EB Denim is rooted in the reconstruction of vintage, made in America Levi 501s. We pride ourselves in our sustainable and ethical practices. Each pair of jeans is hand picked one by one and reconstructed in Los Angeles, California. We recycle all excess materials for other designs with not one piece going to waste. Denim is one of the few pieces in your closet that will only look better with time, and we guarantee with our unique reconstruction and flattering fit, they will never go out of style.

Although the core of our brand is upcycling, EB Denim has evolved its offering into a full range of high-end contemporary denim intricately designed and exclusively Made in LA.

EB Denim meticulously selects the highest quality natural fibers, innovative dyeing solutions, eco-finished buttons, and reclaimed leather patches setting the standard for contemporary denim.

Fabric

We source our fabrics from our LA manufacturers parent company Artistic Milliners who are globally renowned for their quality and sustainable offerings. Using GOTS certified organic cotton, recycled cotton, and BCI cotton, we focus on sustainable growing practices, while supporting farmers and providing them with the education they need to sustainably manage their farms. Our goal is to increase biodiversity, eliminate toxic chemicals, provide a sustainable income for farmers, as well as ensure the health and safety of them.


We use reduced indigo which is a liquid versus a powder helping us save on the amount of dye, chemicals, and water used in the dyeing process. Our Mill partner Artistic Milliner treats 800,000 gallons of water per day. This recycles 85% of the water used in their AM 5 mill with the goal of recycling 92% by 2025.

Wash

We strive to replicate the perfect vintage washes using the latest technology on the market to achieve the perfect vintage fades without chemicals, water and excess energy. To achieve the perfect vintage replica, we use lasers to etch our wear patterns into every jean, combined with SFI's proprietary waterless technology called Clear Fade and Clear Vintage. The technology uses a ZDHC level-1 certified powder that eliminates the use of potassium permanganate and chlorine. On top of that, it requires no water or heat during the application process helping us reduce GHG emissions.

Our washing is done in downtown LA at Star Fades International.

Trims

Traditionally, buttons and rivets require metal plating that is done through an electroplating process consuming a considerable amount of electricity, water, and chemicals. Our partners eco-friendly dipping process is totally different requiring zero energy, as well as having a considerably low water and chemical input.

Our buttons are sourced from Art-N-Craft in Turkey.

Our reclaimed leather patches are sourced from Medike Landes in Germany.

Partners

We maintain close relationships with our manufacturing partners, and have complete visibility over the cut, sew and finishing process. We’re a quick 15 minutes from our partners which allows us to work collaboratively to ensure both parties are sharing the risk and reward, while ensuring the highest quality products.

Our cut and sew partners are located in downtown LA and friends of Star Fades International.